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Geo-Marketing Solution Answers the Call Iraq
 

 

A Geo-Marketing platform was established for Korek Telecom by the Geospatial Systems Integration (GSI) department at Khatib & Alami (K&A). This GSM operator is affiliated with France Telecom and has been operating in Kurdistan, Iraq since 2001.


Today, it covers all of Iraq and boasts many new offices in different cities throughout the country. Since most business processes involve some sort of geographical context and data, having a Geo-Marketing solution is essential in making good use of the geographic dimensions and its cross-analysis with other strategic information. This advantageous solution also provides vital support in decision-making.

 
 
 
 

With Geo-Marketing, business intelligence and geography come together in a simple to use, optimized, flexible, and collaborative solution that leverages strong competitive advantages and high return on investment. The developed dashboard supports strategy and planning by grouping all relevant Key Performance Indicators (KPI) from sales/distribution, marketing, and network across a set of pre-defined dimensions. This cutting-edge solution allows Korek Telecom to easily explore asset positioning and the distribution of competitors; identify market share per region, segment and product type; and more..